The wine most imitated in the world? - source © Yahoo
Posted by Miki on February 18 2009 15:19:21
The wine most imitated in the world? It seems that is the Chianti Classico
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200 thousand euros per year are spent against imitations of Chianti Classico
"The Consorzio Vino Chianti Classico spends each year 200 thousand euros only to defend its image from clones of the Gallo Nero products in Europe, the United States or Australia," reads a notice from the same consortium.
The logo, which consists precisely in the silhouette of the "Gallo Nero" (black cock), has already been registered in 40 countries, and is working to record the words "Chianti Classico" everywhere.
"For years we are the target of numerous attempts at counterfeiting, so that in addition to the logo, we started to record the name Chianti Classico," says the chairman of the Consortium Pallanti Marco, who speaks of "a decision inevitable, especially in those countries, such as United States, where it was not possible to protect our designations of origin in both the bilateral and at the level of WTO''.
With the registration of the logo and words, the "Chianti Classico" will enjoy all the rights of a genuine trademark.
The district of Chianti Classico has 7200 hectares of vineyards Docg in which 597 producers.
"Every year we produce 37 million bottles: 27% of production is destined for the domestic market, the rest abroad, mainly to United States (29%), Germany (10%) and the United Kingdom (9%). The Annual turnover of Chianti Classico is an average of 270 million euros. "